“The purpose of speaking is connection.

If that doesn’t run through every word you say and every choice you make, you’re not leading, you’re just performing.”

About Jimmy Cannon

Sometimes, life forces you to find your real voice — even when you’ve spent years using one.

Like many, I hit rock bottom during the pandemic. Overnight, I lost my work. I lost my father. And for the first time in my life, the stage fell silent.

In that quiet, I made a decision. If I couldn’t perform, I’d go deeper — not just into my own voice, but into helping others use theirs when it matters most.

That’s when I took on a Master’s in Voice Pedagogy.

During my first assignment, I kept coming back to one of my clients — a senior leader with an impressive career, yet every time he spoke under pressure, he’d feel a lump in his throat. He described it as a tightness, a swallowing reflex he couldn’t control.

I recognised it as Globus Pharyngeus — a physical symptom that often shows up when anxiety and performance pressure collide.

The more I looked, the more I realised: many of my clients were experiencing this same somatic response. Tight throats. Shaky voices. Words trailing off when it counted most.

That’s when I trained in Acceptance and Commitment Therapy (ACT). I wanted to understand not just how the voice works technically, but how our mind, body, and emotions hold us back — and how to break that cycle.

Do people really listen when you speak?

Get your score and a plan to boost confidence, clarity, and presence

In 3 minutes, identify your strengths and blind spots, then get quick actions to speak with more impact.

  • Spot the habits that hold you back
  • Strengthen confidence and delivery
  • Command attention and influence with ease
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It’s FREE

What I Do Now

I help business leaders, entrepreneurs, and teams deliver group presentations with impact and authority. By mastering the one tool that connects everything, their voice, they unlock the confidence to lead, inspire, and influence.

Your voice is more than sound. It is the foundation of your authority, your confidence, and your ability to lead.

Through my Cannon Method® I focus on three pillars:

  • Voice
    Master projection, articulation, and resonance so your words carry clarity, confidence, and authority.
  • Confidence
    Build unshakeable self assurance under pressure with strategies to manage nerves and perform at your best.
  • Presence
    Command the room with your energy, body language, and delivery, whether in meetings, on stage, or on camera.

This work goes beyond tips and tricks. It is about transforming how you show up in leadership and communication.

My Background & Experience

Before stepping into coaching, I spent decades as a professional singer and saxophonist, performing worldwide with artists like Tom Jones and Roger Taylor from Queen.

I’ve played on private jets, recorded music for global brands, and stood on stages where commanding attention wasn’t optional, it was survival.

But performance isn’t just about entertainment. It’s about influence. It’s about using your voice to engage, inspire, and lead — skills every high-performing professional needs.



Qualifications & Coaching Approach

My work combines world-class vocal training with psychological tools to help clients thrive under pressure — whether they’re speaking in high-stakes meetings, leading teams, or presenting their ideas to the world.

Credentials include:

  • Postgraduate Diploma in Jazz Performance — Trinity Laban Conservatoire (Archer Scholar)
  • Master’s in Voice Pedagogy — University of Wales Trinity St David
  • ACT (Acceptance & Commitment Therapy) Training

As a coach, I create a calm, grounded space for reflection. I work with senior leaders, entrepreneurs, and technical professionals who want to communicate with greater clarity, authority, and presence. Most of my clients come to me because they want to feel more confident and credible when speaking, and they want their voice to reflect the leader they’ve become.

My coaching is practical and supportive. It draws on my background in music, voice pedagogy, and ACT, while being grounded in the International Coaching Federation (ICF) Code of Ethics. I believe coaching is about listening generously, asking better questions, and helping clients find their own answers, not offering quick fixes or advice.

My approach works best for clients who are self-aware, open to growth, and willing to try something different.

Why Work With Me?

I’ve lived both sides of this journey — as a performer holding audiences, and as a coach guiding leaders to project authority, credibility, and calm under pressure.

Through the Cannon Method, I help ambitious professionals transform how they communicate, whether they're pitching investors, leading teams, or presenting to stakeholders.

Your voice is your most powerful asset. Let’s make it resonate — with confidence, authority, and presence.